OUR PROCESS

Here's an inside look into what it's like to work with us

 
 

BRANDING PROCESS

 
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DISCOVERY

We’ll start your project off with a detailed questionnaire, which will help us discover important information such as your target market, your brand voice + personality, and your brand’s unique qualities. Upon questionnaire completion, we'll begin our fine-tuned research process — analyzing your questionnaire, evaluating your current brand market and competition, and taking the time to learn the ins and outs of your business. From there, we will craft an in-depth brand strategy, which includes our research findings, a clear brand vision, tools to help you stand apart from your competitors, and a visual branding inspiration moodboard.

 

 
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DESIGN

After we’ve nailed down the strategy, it’s time to start designing! All of our design work will closely reflect all of the research we’ve done leading up to this point. Our studio follows a one-concept design approach: we explore a handful of directions up front and narrow down options as we go in order to present only the best visual identity for your brand (after trial and error, we've found that quality trumps quantity when creating the right visual identity). Your concept will be presented in an in-depth PDF presentation, after which you'll have the option to share your feedback with us. We’ll collaborate through up to 2 rounds of refinement to perfect the design.

 

 
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FURTHER BRAND DEVELOPMENT

Now that we've developed the full brand identity, we can apply it in various applications to help build out your brand. Our Full Identity package includes 3 collateral designs of your choice (business cards, notecard, thank you card, letterhead, hang tag, tote bag, stickers, etc.), with one concept and two rounds of refinement included. If you're needing additional collateral designs or brand assets (web design, e-commerce site, packaging design, etc.), please let us know! No two projects are the same, and we're happy to put together a custom package that'll cover your needs.

 

 
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DELIVERY

Once the final designs have been approved and everyone is happy with the end result, you’ll be provided with all of the files you need to successfully use according to your needs. This includes your brand strategy, all finalized designs for both print + web, and anything else we may have created along the way. We’re also more than happy to provide recommendations and facilitate communication with printers and other creatives if you're looking to continue on your project after our work here is done — it is so important that brand consistency is carried out successfully across all aspects of your visuals!

 
 

WEB DESIGN PROCESS

 
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DISCOVERY

Similar to our branding process, we’ll start your web design project off with a detailed questionnaire. This questionnaire helps us understand what you're truly needing in your new website — including its web pages, its look & feel, and your main goals for your new site. Upon the completion of the questionnaire, we'll have a detailed consultation (either on the phone or in person) and go over your responses. Towards the end of the consultation, we'll set up a gameplan for the site build-out. After the consultation, we will create the general site framework and start following the strategy we establish in our consultation.

 

 
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DESIGN

After we’ve established the main strategy and framework of your new site, it’s time to start designing! Similar to our branding process, our studio follows a one-concept design approach for web design: we explore a handful of directions up front and narrow down options as we go in order to present only the best visual identity for your site (after trial and error, we've found that quality trumps quantity when creating the right visual look and feel of clients' websites). Your web design concept will be presented via a test site, after which you'll have the option to share your feedback with us. We’ll collaborate through up to 2 rounds of refinement to perfect the design.

 

 
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DELIVERY

Once the final site design have been approved and everyone is happy with the end result, we'll connect your new site's domain and set up any professional email services (if applicable). We'll also do a one hour tutorial on how to use Squarespace (either in person or via a video call), so that you'll be fully confident moving forward in maintaining your new site! Once everything is all squared away, we will transfer website ownership, and you're good to go! If you'd prefer, we also can set up a website maintenance plan — we've found that sometimes people prefer to have everything taken care of from our end.