Branding & web design — intentionally crafted, authentically you.
Here at Flint House, we take great care in crafting our clients' stories. We always create with the client's best interests in mind. Through a collaborative process, we work hard to build the best foundation for brands to thrive — first by developing a detailed design strategy, then using that strategy as a guide in authentically showcasing each brand's unique style and heart.
Our studio adopts a comprehensive and holistic mindset when it comes to branding and web design. A brand is so much more than a logo — it's the passion & heart that each owner personally puts into their business. We focus on what makes each business shine and integrate that spark into all aspects of our designs, allowing our clients to truly connect & resonate with their target markets.
Our design process.
We start each project off with a detailed questionnaire, which helps us nail down important information such as your target market, your brand voice + personality, and your brand’s unique qualities. Upon questionnaire completion, we'll begin our fine-tuned research process — analyzing your questionnaire, evaluating your current brand market and competition, and taking the time to learn the ins and outs of your business. From there, we will craft an in-depth brand strategy, which includes our research findings, a clear brand vision, tools to help you stand apart from your competitors, and a visual branding inspiration moodboard.
After we’ve nailed down the strategy, it’s time to start designing! This phase covers a large portion of our branding and/or web design work, closely reflecting all of the research we’ve done leading up to this point. Our studio follows a one-concept design approach: we explore a handful of directions up front and narrow down options as we go in order to present only the best visual identity for your brand (after trial and error, we've found that quality trumps quantity when creating the right visual identity). Your concept, whether it be your brand identity design or a website design, will be presented in an in-depth PDF presentation, after which you'll have the option to share your feedback with us. We’ll collaborate through up to 2 rounds of refinement to perfect the design.
Now that we've developed the beginnings of your brand identity, we can apply it in various applications (if needed) to help build out your brand. Through additional print collateral (business cards, notecards, letterhead, hang tag, tote bag, stickers, etc.) and digital collateral (social media graphics, newsletter design, etc.), we can extend the reach of your brand. Just like in the "Design" stage of our process, one concept and two rounds of refinement are included with each design. No two projects are the same, and we're happy to put together a custom package that'll cover your needs.
Once the final designs have been approved and everyone is happy with the end result, you’ll be provided with all of the files you need to successfully use according to your needs. This includes your brand strategy, all finalized designs for both print + web, full website ownership and instruction, and anything else we may have created along the way. We’re also more than happy to provide recommendations and facilitate communication with printers and other creatives if you're looking to continue on your project after our work here is done — it is so important that brand consistency is carried out successfully across all aspects of your visuals!