IDENTITY DESIGN • PRINT • PACKAGING
Our studio designed branding, packaging, and print work as a conceptual project for Tropica. We developed a brand identity that was minimal enough to complement various plant types, yet had enough personality to be memorable. Instead of choosing typical greenhouse brand colors (like green), we opted for warmer colors that would be more unique and complementary to the green plants. With a strong sans serif logo, a surprising color palette, and an overall minimal design, we crafted a memorable, effective thumbprint for Tropica to leave everywhere they go.