Valorie Darling is a well-known, highly published wedding + lifestyle photographer based in LA. With many years under her belt of running a successful photography business, Valorie found that her work and overall business had outgrown her then-current brand image. Valorie came to us looking for guidance on the best way to rebrand her business, and along with that came a complete redesign of her entire brand identity.
Valorie’s positive energy and passion for her craft is contagious. We wanted her brand to be a direct reflection of her personality and style — Refined, yet genuine and approachable. For her logo, we hand-tweaked a beautiful serif font and added in carefully crafted letter spacing. For color, we shied away from the typical pinks and blues of other wedding brands and focused in on a more neutral, yet warm and welcoming, color palette. These elements not only further refined Valorie’s brand aesthetic and better set her apart from your competitors, it complements one of the most important parts of her brand — her photography — beautifully.
Photography provided by Valorie Darling.